designer arch. Marcella Campa / arch. Stefano Avesani / arch. Andrea Destro / arch. Liu Kai location Xi’an, China function Fabric shop, showroom area 180 sqm type interior design logo and V.I., built year 2013
The space for 勒法CASA flagship store is designed as a workshop room for fabric products surrounded by an exhibition path. A curved ribbon wall covered by fabric marks the separation line, offering a colorful background for the show-windows on the external side and cabinet with display system for fabric examples inside. The strategy was here to improve the shopping experience of customers who enter, giving them the possibility to move freely in the space and customize the shopping experience with interactive elements mounted on the displays.